BMW 120 [UK] (2025)

The BMW 1-Series, a trailblazer in the premium compact segment, ushers in its fourth-generation model with cutting-edge features, a bold design, and unparalleled driving dynamics.

Packed with innovative technology, efficient powertrains, and sustainability-focused engineering, the new BMW 1-Series sets a new benchmark in its category. Priced from £31,065 (OTR) and available for UK deliveries starting October 2024, this model redefines sportiness, luxury, and efficiency for its class.

Unrivaled Exterior Design

The 2024 BMW 1-Series boasts a dynamic design language, epitomizing sportiness with hallmark BMW proportions, including a long bonnet, rear-set passenger cell, and sleek roofline. Key dimensions include:

Length: Increased by 42mm to 4,361mm
Height: Now 1,459mm (+25mm)
Width: 1,800mm

A redesigned BMW kidney grille and LED headlights with vertical daytime running lights add to its aggressive stance. For enhanced visual appeal, buyers can choose from seven metallic finishes, four BMW Individual colors, and a striking contrasting roof option in high-gloss black—a first for this series.

Performance-Driven Powertrains

The new BMW 1-Series delivers exceptional performance, powered by advanced engines featuring 48-volt mild hybrid technology for improved efficiency and responsiveness:

BMW 120: 170hp, 0-62mph in 7.8 seconds
BMW M135 xDrive: 300hp, 0-62mph in 4.9 seconds, featuring Adaptive M Chassis and intelligent all-wheel drive.

Both models come with a 7-speed Steptronic transmission with dual-clutch technology, ensuring seamless power delivery and smooth gear shifts.

Premium Interior Features

The interior of the BMW 1-Series blends sporty elegance with cutting-edge technology. Key highlights include:

Eco-conscious materials: Leather-free seats in Sport trim and recycled polyester upholstery options.
BMW Curved Display: A fully digital 10.25-inch Information Display and a 10.7-inch Control Display with intuitive touch and voice controls.
Generous Space: Boot capacity expands from 380L to 1,200L with rear seats folded.
Standard Features: Heated front seats, automatic air conditioning, and a multifunction sport steering wheel.

Optional upgrades include massaging seats, a panoramic glass roof, and the Harman Kardon sound system.

State-of-the-Art Driving and Parking Assistance

The new BMW 1-Series incorporates cutting-edge driver assistance systems for added safety and convenience:

Standard Features: Driving Assistant with collision warning, Lane Departure Warning, and Parking Assistant with Reversing Assistant.
Optional Upgrades: Steering and Lane Control Assist, Parking Assistant Professional, and Automatic Speed Limit Assist.

Technological Innovations with BMW iDrive 9

The BMW 1-Series debuts the advanced BMW iDrive 9 system featuring:

QuickSelect Functionality: Effortlessly access features without navigating submenus.
Digital Services: Over-the-air updates, BMW Digital Premium subscription, and app integration for news, gaming, and streaming services like Spotify and Tidal.
Smartphone Integration: Standard Apple CarPlay® and Android Auto™, alongside the BMW Digital Key Plus for ultra-wideband wireless access.

Targeted Personalization and Equipment Packages

BMW offers tailored options for every lifestyle, including:

Tech Plus Package: BMW Live Cockpit Professional, Augmented View navigation, and Parking Assistant Plus.
M Sport Pro Pack: Enhanced suspension, premium exterior elements, and M-specific performance parts.

Conclusion

The all-new BMW 1-Series embodies luxury, performance, and sustainability in the premium compact segment. With its innovative features, advanced powertrains, and a commitment to eco-conscious production, it’s the ultimate choice for discerning drivers.

Order now to experience the perfect blend of sportiness, comfort, and cutting-edge technology that only the BMW 1-Series can deliver.