Audi Q8 (2024)

Audi is enhancing the flagship of the Q family with a refined design and upgraded technology. The updated exterior aesthetics, featuring new front and rear aprons, emphasize the robust character of the SUV coupé.Catering to those seeking more sportiness, the optional S line exterior package is available. Audi introduces HD Matrix LED headlights, including laser high beam, for the Q8, with digital daytime running lights and selectable light signatures. The digital OLED rear lights, offering four designs, complete the enhanced lighting features. The car's top position among the Q models is highlighted by new wheels, colors, decorative inlays, and seats with contrast stitching. The starting price for the new Audi Q8 is 86,700 euros.
Redesigned, lavish, and impactful: Exterior Design
The updated Q8 boasts a sporty and elegant SUV coupé design with expressive features. Its clean lines, expansive surfaces, and defined volumes create a dynamic impression. The short overhangs and long wheelbase contribute to its sporty and elegant proportions, which can be accentuated with various exterior colors and wheel options.
The iconic Audi Singleframe, now with vertical inlays in a teardrop shape, adds to the Q8's distinctive appearance. The inlays form an L shape in the S line exterior package and the SQ8 TFSI. This design immediately communicates the Q8's status as one of Audi's top models, setting it apart from the A models. The assertive presence of the Q8 is reinforced by new prominent air intakes integrated into the overall architecture. Audi has streamlined decorative elements for a purer design, with contrasting colors on the underride guard, door attachment trim, and diffuser in the base model distinguishing it from the S line exterior package and the S model. The Singleframe features an independent color scheme, with Black and Black Plus optics packages available for additional visual impact.
The innovative headlights, equipped with HD Matrix LED technology and an additional laser light, contribute to the Q8's confident expression. The digital daytime running lights and digital OLED rear lights, a first for the Q8, enhance the model's premium character. The Audi Q8 incorporates the brand's modern corporate identity, featuring two-dimensional rings in contrasting white and black, with an optional dark gray variant. The B-pillar now displays the model, derivative, and technology identifier.
Individualized Lighting: Headlights and Rear Lights
Standard LED headlights illuminate the road in the Q8, with Matrix LED headlights available as an option. The top-of-the-range HD Matrix LED headlights with Audi laser light utilize 24 LEDs and a high-power laser diode each, enhancing the high beam range significantly. The headlights now include digital daytime running light signatures, allowing users to choose from four distinctive options through the MMI. The Q8 introduces digital OLED rear lights, which incorporate proximity indication for enhanced safety. When a vehicle approaches within two meters, all OLED segments activate, accompanied by dynamic turn signals and various coming home and leaving home sequences.
Refined Interior Details, Colors, and Wheels
The latest product upgrade refines the Q8's interior, with standard contrasting gray seams on the seat trim in the base model. Nine decorative inlays are available, including Fine grain ash natural silver, Carbon twill matt, and Aluminium linear silver grey for the S line sport package and the SQ8 TFSI. To complement the Q8's character, three new metallic finishes—Sakhir Gold, Ascari Blue, and Chili Red—are introduced. The wheel range expands with five new designs, ranging from 21 to 23 inches.
Enhanced Infotainment and Driver Assistance
The model update introduces an expanded range of apps, allowing passengers to access popular third-party apps such as Spotify and Amazon Music. Regular software updates and an expanding app portfolio enhance infotainment personalization. The surroundings display in the Audi virtual cockpit now includes lane change warning, distance warning for other road users, intersection assist, and online traffic light information in full HD quality. Standard equipment for the Q8 is expanded to include 20-inch alloy wheels, a rearview camera, park and high beam assist, and the convenience key.

Dynamic Handling with Audi DNA
The Q8 embodies Audi's driving DNA with balanced, solid, controlled, precise, and effortless handling. The suspension, steering, drive, braking, and control systems collectively contribute to a safe, dynamic, and comfortable driving experience. The standard equipment includes balanced steel spring suspension and damper control. Optional electronically controlled air suspension with adaptive air suspension or adaptive air suspension sport, standard on the SQ8 TFSI, enhances comfort and adaptability. Optional all-wheel steering, also standard on the SQ8 TFSI, improves safety and maneuverability.
Powerful Powertrains
The Q8 offers a range of powertrains to suit diverse preferences. The lineup includes the 45 TDI quattro, a three-liter diesel engine with 231 PS, the 50 TDI quattro with 286 PS, and the 55 TFSI quattro featuring a six-cylinder Otto engine with 340 PS. All V6 engines are paired with an eight-speed tiptronic, quattro permanent four-wheel drive, and a mild hybrid system for improved fuel efficiency. The SQ8 TFSI stands out with a V8 TFSI gas engine delivering 507 PS and 770 Nm of torque, accelerating from 0 to 100 km/h in just 4.1 seconds.
Superior Performance with the Audi SQ8 TFSI
The SQ8 TFSI embodies sportiness with a redesigned front apron, sporty underride guard, expressive rear diffuser, and vertical L-shaped inlays in the Singleframe. It runs on the 4.0 TFSI with 507 PS, offering a distinctive and sonorous sound. The optional advanced suspension package includes a sport differential for enhanced handling. The SQ8 TFSI rolls on 21-inch wheels as standard, with 22- and 23-inch options available. The SQ8 TFSI starts at 119,500 euros.
Availability and Pricing
The updated Audi Q8 is set to launch in September 2023, with prices starting at 86,700 euros for the 45 TDI quattro, 89,700 euros for the 50 TDI quattro, 89,900 euros for the 55 TFSI quattro, and 119,500 euros for the SQ8 TFSI.