In 2009, Rolls-Royce reported another expansion to its portfolio that offered something totally extraordinary to its leader Phantom. This item reverberated with another gathering of people who reacted to the marque's persistent quest for flawlessness in configuration, designing and craftsmanship, yet looked for a more unassuming and moderate articulation of Rolls-Royce. The execution of the first Goodwood Ghost, and its laser center around fulfilling the needs of its customers, was an unmitigated achievement, and through the span of its ten-year lifecycle, this extraordinary engine vehicle turned into the best item in the organization's 116-year history. Phantom's imposing achievement was fundamental in empowering the brand to scale up creation, put resources into its capacities and build up Rolls-Royce as the really worldwide brand it is today. Furthermore, Ghost's long term market presence empowered the marque's Luxury Intelligence Specialists to assemble imperative data about creating practices in how Ghost customers utilize their engine vehicle, how they commission it and how they see Rolls-Royce. These exceptionally fruitful and different business people and originators, who chose this item to commend their progressing rising, were residents of the world - they had been instructed abroad, they voyaged broadly and experienced Rolls-Royce in numerous societies.
In the interim, at Goodwood, critical advances were being made with the marque's exclusive aluminum spaceframe design. First utilized on Phantom, at that point Cullinan, this spaceframe is remarkable to Rolls-Royce and empowers the brand's creators and specialists to build up a legitimately super-extravagance item, liberated from the requirements of stages used to support high-volume vehicles. As Ghost customers required significantly a greater amount of their engine vehicle, Rolls-Royce utilized its design to react, joining innovation, for example, all-wheel drive and all-wheel controlling in Ghost, opening a completely new, deliberate character.
Simultaneously, the plan group were following a rising development that came to characterize Ghost's tasteful treatment. It talked about a moving demeanor among Ghost customers in the manner achievement is communicated. Named 'Post Opulence' inside, it is portrayed by decrease and substance. In support of this, remarkable materials must be chosen and celebrated. Configuration must be restricted, canny and inconspicuous. This way of thinking is the direct opposite of 'premium mediocracy', a term authored by the design cognoscenti. This alludes to items that utilization shallow medicines, for example, enormous marking or, with regards to engine vehicles, occupied with sewing and different gadgets that make a hallucination of extravagance by dressing items ailing in substance in an exceptional skin.
The aggregate outcome is new Rolls-Royce Ghost. This is an engine vehicle absolutely custom-made to its customers, that seems immaculate in its effortlessness, that is supported by striking substance, that is less however better.
Designing
The marque's architects, engineers and craftspeople requested the opportunity to make a quite certain character for new Ghost. These people were just ready to make a really super-extravagance item without the requirements of stages used to support lesser, high-volume vehicles. Subsequently, the Rolls-Royce exclusive aluminum spaceframe design.
Saved only for Rolls-Royce, this design as of now supports its leader, Phantom, and its groundbreaking SUV, Cullinan. The spaceframe's adaptability and versatility liberated the marque to serve the remarkable tasteful and mechanical requests of new Ghost, and in doing so made an acoustically unrivaled, exceptionally unbending and dynamic suggestion for Ghost inside the Rolls-Royce item portfolio.
In its most pared back structure, the Rolls-Royce engineering is based around four fixed focuses, one at each side of the engine vehicle. The moveable aluminum bulkhead, floor, crossmembers and ledge boards were situated explicitly to guarantee new Rolls-Royce Ghost meets customer desires as an engine vehicle that is similarly pleasant to drive all things considered to be driven in. Two of the cast suspension mounting amasses were pushed to the front of new Ghost, putting its 6.75-liter V12 behind the front hub to accomplish an ideal 50/50 weight appropriation.
To oblige this without interrupting new Ghost's inside suite, its general length has developed by 89mm, contrasted with the first Goodwood Ghost, to 5546mm, and its general width has developed by 30mm to 1978mm. Critical changes were additionally made to the twofold cleaned bulkhead and floor structure bundling.
These were attempted to consolidate an all-wheel drivetrain, all-wheel directing and totally updated Planar Suspension System, which further improves the marque's trademark Magic Carpet Ride. This was accomplished without trading off the engine vehicle's low focus of gravity, which helps cornering elements.
Further gaining by the marque's aluminum mastery, the metal superstructure of new Rolls-Royce Ghost is 100% made of the material. The vehicle's external body is delivered as one perfect, extensive piece, streaming flawlessly from the A-column, over the rooftop and in reverse to the back of the vehicle, reviewing the apparently one-piece coachbuilt Silver Dawn and Silver Cloud models.
6.75-Liter Twin-Turbocharged V12
Customer input requesting close moment force and close quiet running drove the marque to additionally build up the Rolls-Royce 6.75-liter twin-turbocharged V12 petroleum motor. A bespoke Ghost motor guide was made to guarantee abundant execution for this dynamic engine vehicle, conveying 563bhp/420kW and 850Nm/627lb ft of force to the all-wheel steer, all-wheel drivetrain. Proportionate with customers' desires, greatest force is accessible from simply 1600rpm - just 600rpm above tick-over. To additionally refine its effectively astounding acoustic properties, the air consumption framework joined bigger porting to diminish motor presence in the inside suite.
Planar Suspension System
The marque's trademark Magic Carpet Ride has developed. For new Ghost, building experts updated the engine vehicle's suspension totally to convey what is known as the Planar Suspension System. Named after a mathematical plane, which is totally level and level, the framework is the consequence of ten aggregate long stretches of testing and improvement to make a feeling of trip ashore at no other time accomplished by an engine vehicle.
Made through physical building advancements just as refined examining and programming innovation, it fuses a world-first Upper Wishbone Damper unit over the front suspension get together, making a considerably more steady and easy ride. This works close by the Flagbearer framework, which utilizes cameras to peruse the street ahead and set up the suspension framework for any adjustments in street surface, just as the marque's Satellite Aided Transmission. These innovations are overseen as one through a bespoke Planar programming framework. New Ghost would now be able to foresee and respond to the most requesting street surfaces.
The Upper Wishbone Damper alone was the aftereffect of five aggregate long stretches of street and seat testing. Saved only for Rolls-Royce, this innovation further develops the marque's twofold wishbone Magic Carpet Ride suspension framework. The ethos of the marque's organizer, Sir Henry Royce, was "Take the best that exists and improve it," and in this soul body masters built up the Upper Wishbone Damper to additionally improve the persistently factor, electronically controlled safeguards and oneself leveling high-volume air swagger amasses. It has at no other time been applied to a creation engine vehicle.
The five-interface back hub profits by a similar self-leveling high-volume air suspension innovation, just as back wheel guiding. The two axles are overseen through the marque's Planar programming. This likewise administers new Rolls-Royce Ghost's different frame advancements, including the all-wheel drive, all-wheel guiding, steadiness control and self-drying slowing mechanisms, to guarantee the engine vehicle is responding as one to changes in surfaces or grasp levels while additionally keeping up an energetic, unique character.The Planar software also manages information that requires new Ghost to proactively adapt to intrusions in the road ahead. The first of these technologies is the marque's Flagbearer system. Evocative of the men who were required by law to carry a red flag ahead of early motor cars, this technology consists of a stereo camera system integrated in the windscreen to see the road ahead, adjusting suspension proactively rather than reactively up to 100km/h. The second is Rolls-Royce's Satellite Aided Transmission system, which draws GPS data to pre-select the optimum gear for upcoming corners. The result is unprecedented levels of ride comfort and control for a motor car.
Effortless Doors
Rolls-Royce clients have enjoyed self-closing doors since the first Goodwood Phantom. Operated by a button on the dashboard and on the C-pillar for motor cars with rear doors, this innovation has been celebrated among customers. For new Ghost, the marque's engineers elected to further develop this hallmark technology and, for the first time, clients can now also open the doors with power assistance.
Clients first open the door with one pull of the interior handle, then allow the handle to return to its resting position while they check for potential hazards, and then pull and hold it for full power assistance on opening. Once the door is opened sufficiently for the client's egress, they simply stop pulling the handle, which engages a door brake.
Once the client has alighted, they are able to close the door completely automatically at the push of a button on the exterior door handle. If they prefer to close the door manually, the operation is power assisted. On-board longitudinal and transverse sensors, as well as G-force sensors fitted to each door, allow the same speed of operation regardless of hill or driveway angles.
Micro-Environment Purification System
New Ghost benefits from a new Micro-Environment Purification System (MEPS). Existing air filtration technology was further developed to incorporate a full suite of hardware and software improvements. Highly sensitive Impurity Detection Sensors were introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a nanofleece filter, which is capable of removing nearly all ultra-fine particles from the Rolls-Royce's micro- environment in less than two minutes.
The Most Technologically Advanced Rolls-Royce Yet
New Rolls-Royce Ghost is perfect in its simplicity, but creating this pure and detoxifying environment was one of the greatest challenges in the marque's history. Indeed, new Ghost is the most technologically advanced motor car Rolls-Royce has ever produced. Further equipment includes: LED and laser headlights with more than 600m of illuminated range, vision assist, including day- and night-time wildlife and pedestrian warning; alertness assistant; a four-camera system with panoramic view, all-round visibility and helicopter view; active cruise control; collision warning; cross-traffic warning; lane departure and lane change warning; an industry-leading 7x3 high-resolution head-up display; Wi-Fi hotspot; self-park; and the very latest navigation and entertainment systems.
ACOUSTICS
Ghost clients operate in complicated business worlds. From the moment they step into the interior suite of their Rolls-Royce, it is essential that they are imbued with a sense of wellness. Visually, this is the result of an obsessive approach to reduction and unwavering dedication to material quality and substance. Experientially, however, this is achieved through peerless chassis and drivetrain engineering, as well as an unrelenting approach to creating a serene acoustic ambience within the interior suite. Rolls-Royce acoustic engineers are experts in serenity.
For new Ghost, it was decided that this expertise would be formalised and the marque's specialists would create a Formula for Serenity that could help inform future products.
The first element of this formula is the Rolls-Royce spaceframe architecture. Its aluminium construction has a higher acoustic impedance compared to steel. Additionally, it is constructed from complex forms, rather than flat, resonant surfaces. Both the bulkhead and floor sections are also double-skinned, sandwiching composite damping felts to reduce road noise intruding into the passenger suite. Larger sections of the architecture have also been created with specific access points for the installation of acoustic damping materials - new Ghost uses more than 100kg in total, applied in the doors, roof, between the double-glazed windows, inside the tyres and within nearly all of the architecture itself.
Once a highly insulated sound stage is created, components that generate almost imperceptible sound waves are tracked and modified. These are known by acoustic engineers as 'hidden inputs'. In the development of new Rolls-Royce Ghost, every component was interrogated to assess whether it created noises that engineers defined as unacceptable and were completely reengineered as a result. The inside of the air conditioning ducting, for example, created an unacceptable level of wind noise so it was removed and polished to inform the production of the final component. Even drivetrain hardware was adjusted to create new Ghost's near-silent soundstage - the diameter of the prop shaft was adjusted and its rigidity increased to improve acoustics.
The final element of the formula is harmonising the car. The marque's acoustic specialists experimented with a completely silent interior suite, but found the experience to be disorientating. To overcome this, they elected to create a 'whisper', a soft undertone that is experienced as a single, subtle note.
To achieve this, each component had to be tuned so it shared a common resonant frequency. The seat frames in early prototypes, for example, resonated at a different frequency to the body, so damping units were developed to bring the noise together into a single note. Additionally, the large, 507-litre boot cavity produced a low frequency that could be felt at motorway speeds - ports were built underneath the rear parcel shelf that allowed these disruptive sound waves to escape and therefore better harmonise new Ghost's overall acoustics.
Bespoke Audio
As well as creating a serene environment for clients to enjoy in near silence, Rolls-Royce's pursuit of acoustic perfection created an unparalleled sound stage for the marque's Bespoke Audio engineers. These men and women were embedded in the architecture's design phase to create a sound system for new Ghost, engineering audio quality into the very fabric of the motor car.
New Rolls-Royce Ghost incorporates a resonance chamber into the body's sill section; the frequency response of the Bespoke Audio speaker component defined the chamber's size and shape. In essence, this transforms the motor car into a subwoofer.
A powerful amplifier controls 18 channels (one for each speaker), providing a 1300W output. State-of-the-art optimisation technology and high-precision magnesium-ceramic compound speaker cones enable infinitesimal changes in sound with an outstanding frequency response. For new Ghost, exciter speakers were used alongside more conventional cone-type speakers. These units are bonded to the surface of an object, imparting vibration from the exciter's moving mass directly into it - in the case of new Ghost, the Starlight Headliner, in effect transforming the motor car's ceiling into a large speaker.
Two active microphones in the cabin also enable an adaptive function, detecting the absence or overemphasis of frequencies before triggering the amplifier to adjust the loudness of certain frequency ranges to counteract it. The Bespoke Audio system makes the most of the highest quality uncompressed music, providing an exceptional listening experience.
DESIGN
Since the launch of the first Goodwood Rolls-Royce, great care has been taken to create a distinctive aesthetic universe for each motor car. These unique domains have been created based on the design values to which different layers of Rolls-Royce clients respond. New Rolls-Royce Ghost reflects an evolved appreciation of luxury, one defined by minimalism and purity, but underpinned by great substance. In the pre-sketch ideation phase of new Ghost's design development, this treatment was named 'Post Opulence' - a movement defined by authenticity of materials rather than overt statement, which had already established roots in architecture, fashion, jewellery and boat design.
Pursuing this minimalist aesthetic for new Ghost was the design team's absolute objective throughout. The desired treatment was not sterile, but confident in its purity and unmistakeably belonging to a Rolls-Royce. This begins with the car's first impression. Rolls-Royce's proprietary architecture allowed the design team to increase the width by 30mm, subtly communicating presence. This is framed by sharp bow lines that intersect with an angular light signature, creating an assertive yet beautiful front end.
In addition, new Rolls-Royce Ghost was given its own ethereal front-end character. This was achieved not by way of overt design, but with light. 20 LEDS underneath the top of the radiator grille subtly illuminate the veins. During the development phase, early prototypes were over-effective and the light reflecting from the polished uprights looked too striking. In the spirit of Post Opulent aesthetics, the marque's engineering team brushed the back of the metal grille bars, making them less reflective, subduing the effect and perfecting the restrained glow desired.
The front of new Rolls-Royce Ghost is an exemplar of the design team's obsession with reduction. Owing to the hand-welded aluminium body structures, the main structure of the car appears as one fluid canvas, uninterrupted by shut lines, recalling the coachbuilt Silver Dawn and Silver Cloud. For the first time, the Spirit of Ecstasy is not surrounded by panel lines but rather stands sits within her own 'lake' of bonnet.
Turning to the flanks, a single straight stroke is used to emphasise the motor car's length. The lower 'waft line' borrows from boat design and uses reflection to lighten the surfacing and create a pure, uncomplicated sense of motion.
Moving to the glasshouse, it is wilfully neutral, with both doors sharing an equally proportioned window graphic, gesturing that new Ghost strikes a balance as both a driver-oriented and a chauffeur-driven car. A subtly arched roof line gently proclaims its dynamic intent. The rear end follows this sense of movement and resolves in a taper.
The subtle near-square rear light graphic has become a tenet of contemporary Rolls-Royce design. It remains, but has been modernised with a slight forward tilt. Not surrounded by shut lines, it appears as if it is an island within the painted surface.
Interior
A clear understanding of clients' changing luxury consumption patterns and a broader view of emerging design movements informed the marque that the interior aesthetic should pursue the same minimalist principles as the exterior. Busy details and superficial embellishments were rejected not only to create a more relaxing refuge, but to better celebrate the material substance and maximise the impact of bespoke colour personalisation.
However, creating an environment defined by reduction, simplicity and elegance is an extremely complex endeavour. It also relies on sourcing the very finest materials; leathers, woods and metals left unembellished will invite the scrutiny of these most discerning of clients. To this end, each of the 20 half hides used to create the interior suite of new Rolls-Royce Ghost are subject to the automotive industry's most exhaustive quality control checks to ensure that each of the 338 panels used - however visible - is of the very best quality. Further demonstrating the marque's competence in leathercraft, complex, busy stitchwork has been eschewed for scant but incredibly long and perfectly straight lines, again welcoming scrutiny from the marque's clients.
Wood sets for new Ghost are available in an open-pore finish, bravely showcasing materials in their naked form. Indeed, two new finishes have been developed specifically for the motor car. The first is Obsidian Ayous, inspired by the rich versatility of colours found in lava rock. The second is Dark Amber; this introduces subtle glamour to the interior suite by integrating veins of fine aluminium particles into the dark wood. As with the leather finishes, this material is left exposed as long, single-veneer leaves, bisected only by cold-to-the-touch real metal vents, through which MEPS-filtered air reaches the cabin.
BESPOKE
For new Ghost, the marque's Bespoke Collective of designers, engineers and craftspeople created Illuminated Fascia: a world-first innovation that subtly echoes the Starlight Headliner, which has become as much a part of Rolls-Royce iconography as the Spirit of Ecstasy, Pantheon Grille and 'Double R' monogram.
Developed over the course of two years and more than 10,000 collective hours, this remarkable piece brings an ethereal glowing Ghost nameplate, surrounded by more than 850 stars, into the interior suite of the motor car. Located on the passenger side of the dashboard, the constellation and wordmark are completely invisible when the interior lights are not in operation.
Perfectly attuned to new Rolls-Royce Ghost's Post Opulent design treatment, the Bespoke Collective chose not to use simple screen technology to achieve the effect they desired. Instead, they embarked on creating a highly complex and true luxury innovation. The illumination itself comes from 152 LEDs mounted above and beneath the fascia, each meticulously colour matched to the cabin's clock and instrument dial lighting. To ensure the Ghost wordmark is lit evenly, a 2mm-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia, echoing the subtle sparkle of the Starlight Headliner.
Extensive engineering work was undertaken to ensure the Illuminated Fascia remains completely invisible while not operational. To achieve this, three layers of composite materials are used. The first is a piano-black substrate, which is laser etched to allow light to shine through the wordmark and star cluster. This is then overlaid with a layer of dark-tinted lacquer, hiding the lettering when not in use. Finally, the fascia is sealed with a layer of subtly tinted lacquer before being hand polished to achieve a perfectly uniform, 0.5mm thick high-gloss finish, matching other high-gloss accents incorporated into the interior.
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