The BMW E21 was the original BMW 3-Series automobile, produced from 1975 to 1983. It replaced the BMW 2002 and was succeeded by the BMW E30. Worldwide sales of the E21 topped 1.36 million, although the car was not particularly popular in the lucrative United States market.
For the driving enthusiast the pick of the crop was most certainly the 323i, a car widely credited with being the first executive-sporting car. Previously, the British motor industry had come close to cracking the formula, producing cars such as Rover's P5 (too soft for a sports car) and Triumph's Dolomite (too raw as an executive). Had they moved their designs in just the right direction they could still be producing cars today. As it stands the combination of strong build quality, straight six power and, perhaps most importantly, rear-wheel drive, proved just the ticket for thrusting young executives needing the right combination of image and involvement until they could afford a 911.
Under the direction of a new 51% percent shareholder, Herbert Quandt, BMW decided upon a replacement for their ageing 2002 (a car very reminiscent of the Dolomite, and a classic in its own right). It would serve as the entry level model in a four-pronged attack on Mercedes-Benz also consisting of the larger 5, 6, and 7-series BMWs. It became known as the now ubiquitous 3-series, and the 323i would be it's halo car. Without it, there was the distinct possibility of BMW moving from its core mission of building ultimate driving machines and in doing so alienating an existing customer base long enamoured with the charms of the smaller 2002.
